• Information that you provide to us such as your name, address, date of birth, telephone number, email address, bank account and payment card details and any feedback you give to us, including by phone, email, post, or when you communicate with us via social media;
• Information about the services that we provide to you (including for example, the things we have provided to you, when and where, what you paid, the way you use our products and services, and so on);
• Your account login details for our services, including your user name and chosen password;
• Information about whether or not you want to receive marketing communications from us; ;
• Information about any device you have used to access our Services (such as your device’s make and model, browser or IP address) and also how you use our Services. For example if you use our websites, we try to identify when and how you use those websites too;
• Your contact details and details of the emails and other electronic communications you receive from us, including whether that communication has been opened and if you have clicked on any links within that communication. We want to make sure that our communications are useful for you, so if you don’t open them or don’t click on any links in them, we know we need to improve our Services;

There are a number of ways in which we use your personal information, depending on how you interact with us. If you do not provide your information to us, then we will be unable to interact with you in that way – for example, if you do not provide your name, address and account details when purchasing one of our products online, we will not be able to sell you that product as we would be unable to process your payment or deliver the product to you.

We may use your information in the following ways:

• To provide our products and services - we need to use your personal information to make our products and services available to you. If you then decide to order any of our products or services then we’re delighted, thank you. After that, we need to provide them to you, process your payment and sometimes award you. And we need to use your details to do all this.
• To personalise your shopping experience - we try to understand our customers so we can provide you with a great shopping experience, relevant marketing, personalised offers, shopping ideas and online advertising. Understanding how you use our Apps, how you interact with the Buystarget Ltd, where you shop, the products and services you buy and how you use and browse our websites helps us to do this.
• For safety and security - we use your personal information to help provide safe and secure environments for our colleagues to work in, our customers to shop in and for our businesses to be conducted. To enable this we use CCTV and carry out checks to help us ensure that our customers are genuine to prevent fraud and to help customers use our services appropriately.
• Analytics and profiling - we use your personal information for statistical analysis and to help us understand more about our customers. That includes understanding the products and services you buy, the manner in which you consume them, how you shop across the Buystarget Ltd and by creating profiles about you. This helps us to serve you better and to find ways to improve our services, stores, apps and websites. These profiles help us to send you offers that are more relevant to you.
• Contacting you - we use your personal information to contact you: either to conduct market research or to contact you about products and services from us and other companies. We may also contact you in relation to any questions you have raised with us or to discuss the status of your account with us.